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ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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Eicoff, 80; Ad Exec Created Infomercials”. Archived from the original on November 20, Direct response television topic Direct response television DRTV algin any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site.

Alvin Eicoff | Revolvy

Rodenticides Revolvy Brain revolvybrain. Archived from the original on Television advertising Revolvy Brain revolvybrain. When the expiry date is reached your computer deletes the cookie.

His most successful commercial was a spot for Columbia House that ran for 15 years. By using this site, you agree to the Terms of Use and Privacy Policy.

One day Ratner heard about a mobey load of bananas that were about to spoil from over ripening. Eicoff advocated the second commercial with a second tag line and a phone number. Please refer to our privacy policy for more information on privacy at Loot.


Or Your Money Back by Alvin Eicoff, Crown (Hardback, 1983)

Views Read Edit View history. Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment. Archived from the original on December 27, For example, at loot. The company also claims to have coined the famous “…or your money back! In MarchBliwas stepped down. Email address subscribed successfully.

Businesspeople in advertising Revolvy Brain revolvybrain. Bacj Broadcast Innovation Award”. Member feedback about D-CON: All mainstream modern browsers have cookies enabled by default, so if you’ve been directed to this page it probably means you’re uisng a weird and wonderful browser of your own choosing, or have disabled cookies yourself. The most common time period available for purchase as “long form” infomercial media is 28 minutes, bqck seconds in length.

Alvin was a proponent of short-form DRTVwhich consisted of second and seconds commercials featuring a number and a call to action.

This is a partial list of notable Jewish American business executives. We never store sensitive information about our customers in cookies. Please click the link in that email to activate your subscription. Member feedback about Lee Ratner: Cookies come in two flavours – persistent and transient.


It specializes in direct response television DRTV advertising. Member feedback about Alvin Eicoff: He also believed that there was no correlation between ratings and sales. Transient cookies are kept in RAM and are deleted either when you close all your browser windows, or when you reboot your computer. Member feedback about Direct response television: Sometimes, we also use a cookie to keep track of your trolley contents.

Alvin found his own advertising agency inA.

If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Subscribe to our newsletter Some error text Name. The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center.